I don’t want to bore you by continuing to bang on about Recruiters and their use of social media (or the lack of it.) We’ve done that conversation quite a few times recently. My concern is how many of those that are active use it in a productive way and how many are actually damaging the whole brand “Recruiter?”
There are a great number of recruiters who have really tuned in to building communities and networks in their target markets. This has enabled them to build a talent pool as well as generating referral candidates. Others have used blogging as a means of raising their reputation as a subject expert as well as improving their S.E.O. rankings. Facebook fan pages also feature in the recruiters mix, and I am hearing more about sourcers using social channels to find targets increasingly effectively. I take my hat off to these recruiters that have been able to work out the best way to monetize these channels. Long may it continue.
At the same time i have been taking a close look at the networks of those recruiters that either champion or criticise social media channels. Largely their networks consist of other recruiters, HR or other commentators. This serves a good purpose for learning and hours of entertainment (The Recruiting Animal would describe this as infotainment!). This is a good use of the channels for self-development and shaping your thinking. It does not however earn dollars or pounds.
Looking at Linked In, my big concern at the moment is how recruiters are using groups. My own group “The good news group recruiters” on Li has suffered from this over the last six months. It used to be an active group with lots of posting but this has become almost non-existent recently. In turn, the number of new members have really slowed up accordingly. Speaking to some of the members, this is because they have become board of repeated job postings appearing in the e-mail update. (I think this should be a content request item rather than included as standard. Take note Li!) and as a result have stopped receiving the mails. the result of this is that the new posts are not seen or commented on and the group has become largely forgotten. Equally, vendors have been guilty of posting blatant ads vaguely disguised as posts.
Next week i will be introducing new group rules that we will only allow job posting by members that have placed 3 or more posts or comments per ad slot in the group, and banning repeated vendor adverts from the group. (A 3 strikes and your out rule.) Hopefully this will reactivate the group and get things moving again.
My reason for making this point is that if other recruiters operate this way in other groups and make untargeted “spam” approaches to members with jobs, without first looking at the relevance of the profile, how much damage could this do to those recruiters that make the effort and network effectively?
This is not a “Lets bash the recruiters” rant. I just believe we should spend more time educating on the effective use of social media channels for recruiters and encourage best practice by those that use it. If more recruiters follow the pressure to jump in will this increase the brand damage and should we be singing a different tune, encouraging only those willing to learn and take part over those looking to make a quick buck?
Be ambassadors for great networking!