Every day, every hour, every minute somebody is tweeting what social media is all about. It’s all about engagement. It’s all about conversation. You get out what you put in. I’ve seen it all and mostly agreed. I enjoy the conversational element from the banter to the thought provoking post that screams out for comment but the only ones talking seem to be a noisy few, and I’m one of them!
Here is a question for you though, if it’s all about the conversation, why is hardly anyone talking?
I make this statement based on two things. Quite often, when I look at the twitter streams of new follows the messages are mostly broadcast. The interaction, questions and conversation tends to come from the same 150 or so voices. (On the plus side I average 100 mentions or RT’s). I’m followed by close to 4500 people and follow 3,500. That’s a lot of people for very little conversation and engagement.
On Facebook I have about 1900 “friends”, but it is usually the same 50 or so that are posting, commenting or liking on more than a very occasional basis. On linked-in I have 1800 contacts and 700 members of my linked in group. I get no more than 3 messages a day from my connections, very occasional comments on my status and a handful of posts that aren’t jobs in the group.
My blog averages 700 visitors a post, but usually attracts no more than 10 comments. (Last post excepted.). Most established groups or communities have less than 2% of the members actually contributing.
Wherever I look in my social media channels the numbers look the same. No more than 2% are actively involved in conversation or engagement. The majority are “lurking”, looking, reading and passing by.
Now either I’m doing it wrong or don’t really get it or are the sound bites on conversation and engagement just that?
The numbers say it is not about engagement or conversation, and if that is the case, how do you appeal to those lurking and looking without contributing? I guess if the content was wrong, they would just stop looking, so what is it all really about?
Be ambassadors of whatever path you choose,