This post has been written for Trish McFarlane at HRRingleader, the brains and the beauty behind #HREvolution, the unconference I attended in Chicago earlier this year. Trish recently put a shout out for #CarnivalofHR posts on social recruiting, following on from #HREvolution, to share case studies and active best practice.
On my part, I’m no longer actively recruiting or working in H.R. I’m working as a consultant to a couple of recruitment companies and job boards on introducing social to their operating strategy. Whilst in Chicago I picked up quite a few learning points, but one in particular has really made the cost of the flight and hotel really worthwhile.
The real lightbulb moment was when Laurie Ruettimann of PunkRock HR fame and Lance Haun of Rehaul and ERE, stated that the best way to introduce social recruiting in to strategy was to stop talking about channels like Twitter or Youtube, to not mention tools or applications, and to just talk recruiting.
How you attract talent, engage with them or ultimately hire them is irrelevant to the presentation, it’s the outcome that is of real interest.
Thinking more on this, when I consult on sales strategy for recruiters, I don’t talk about what telephone provider I’m going to use, the laptop I use to present or the content of the presentation. I talk about targets, conversion rates and market share. To talk about the tools I’m going to use and how I’m going to use them is too much detail and quite dull. Why then, when I’m talking recruiting do I feel the need to talk twitter, Facebook, LinkedIn,tweets, engagement etc etc. It makes no sense.
Since coming to this conclusion I’ve stopped talking about social media because that creates more negative impressions than positive ones. I don’t talk tools or channels and concentrate on outcomes. I can give the detail if it’s needed but mostly it’s not. The result of this is a much more positive response with more uptake. My conversations are based on recruiting and marketing and there has been much more take up and less negativity.
If you want to integrate social in to your recruiting strategy, stop talking about what comes across to others not involved in social as Social Recruiting BS. Talk recruiting and outcomes not social media or social recruiting. You might be surprised by the reaction.
Be an ambassador for great recruiting! Thanks for the evolution.