Is this you?
You want to adopt Social Recruiting or Social Media in to your organisation?
You want others to share your enthusiasm for the potential offered by these communication and network channels?
Knocking your head against a brick wall to be heard?
The solution might be that you are trying to change too much at once or being over evangelical to get anywhere.
Everything you did B.S. (Before Social) was not bad or ineffective.
Not all your solutions lie with Social Media
You are reading this blog, so as an individual you are already committed and a believer. I think enthusiasts and evangelists fail because they favour revolution over evolution and speak in silver bullet terms.
You may well work for a company that has given adoption a go and dropped out because the expectation of return was too high or the timescale you set for a return was too short. Lots of companies go at it with a big, loud launch then drop out when the candidates or clients don’t immediately come flooding through the door. Make sure the expectation you set is conservative.
If you want social media adoption, change your thinking. People are scared, in some cases threatened by new things, particularly technology. They feel inadequate or incompetent, or just comfortable as they are. If it’s not broke,why fix it?
Look for areas of integration rather than a whole new implementation strategy.
Don’t try to change the world. Start with one step, or introduce social in to one aspect of the business. Look for an area you can get an early win then expand from there.
Make social a part of your communications strategy and policy, rather than a policy or strategy in its own right. It shouldn’t be a separate part of your operating practice, weave social in to your existing practice and policy. To separate builds fear and puts the barriers up.
Don’t get frustrated by early resistance or knock backs. Acceptance takes time.
Think of social media as a whole, rather than individual channels, and start by asking your existing candidates, colleagues and customers what they might want.
Hope this gives you some food for thought. What has been your biggest barriers to introducing social media in to your business?
Keep being ambassadors for social,