A bit of a sensational headline, but what damage would it do to your employer brand? How about if the headline read:
We only care about you if we want you. Don’t bother contacting us if we don’t contact you. We aren’t interested in you.
Or how about:
We don’t care if you want to work for us. We are far too busy to be bothered by you.
Not great employer branding, but this is exactly what I thought when I took a look at a number of the LEADING career sites that are held up as great examples of employer branding. Award winning employer branding no less.
These are seen as the best of the career sites for candidate experience, and in many ways like design and functionality they were.
These headlines were the thoughts that went through my head when I found the following statements in the application process, a little below the gloss:
We take x number of interns each year, before applying, please be aware that we do not pay interns, but offer great work experience. We pay travelling expenses within the London area only.
The second headline was actually:
If you don’t hear back from us in 3 weeks you have been unsuccessful.
The third headline:
Please do not send speculative C.V.’s.
All of these career sites had clearly invested heavily in design, look and functionality. The comments were well behind the front page. These are great sites with good companies to work for. I just felt they took away from positive thoughts i was having about the companies.
Is it just me that thinks this damages the great work being done on the packaging? What examples do you have of poor process undoing great brand packaging?
Be an ambassador for your brand,