I got a post in my reader today from the Linked In blog today that I thought was worth sharing. The linked In analytics team have been scanning profiles to find the most over used phrases.
the list made me chuckle. Not least because I took a quick check of a number of Linked In “experts” profiles (no names) and they were littered with them.
these phrases are meaningless for 3 key reasons:
1: They have no real meaning
2: They are B.S. Nobody puts on their profile that “I’m quite lazy, unmotivated and don’t play nicely in the team!” The only way you could really differentiate yourself by using such clichés is if no one else was using them.
3: These terms have no keyword search value. No one searches for a well motivated team player. Why not use words people actually search for. You can find these by checking google ad words and search terms.
The top 10 list for overused terms from the US according to the post are:
The most (over) used term for the UK is motivated.
What meaningless terms do you think are a waste of profile space?
Be ambassadors for simple, searchable phrases,