What does this say about the “Employer Brand?”

Nothing original, but I watched this today via Facebook. Thanks to Hard Rock’s @AlisonMcCue.
It’s nothing new or ground breaking but I think it speaks volumes about the culture and approach to work.

Would you rather read the brochure or watch the recruiters documentary? I’d bet all the staff featured shared it with their friends, some of whom would make perfect employees. Do your staff share job ad’s with their friends?

If I didn’t want to work there, I’d certainly want to eat there. real people make great movies without big budgets or high-tech.
Whats your favourite?

10 comments on “What does this say about the “Employer Brand?”

  1. Thank you so much, Bill!!! I should mention that they created the video just for fun, which makes it even cooler. I don’t think they ever intended to share it with the world but I just couldn’t help myself. I love it! 🙂

  2. I’m going to definitely bookmark this video. Reminds me a bit of http://www.youtube.com/watch?v=nMuRWRqpQXQ
    The good things about these types of vids is that they give a glimpse into the working environment, the people, the personalities and overall vibe of a workplace. They’re authentic, fun, human and make the employer seem approachable – not some overly produced, lifeless infomercial. Have you seen this http://www.youtube.com/watch?v=ksw2UqTyhhc ? – senior managers can get in on the act to – “they call me CEO, hear me out everyone”.

    • Paul,
      Thanks for dropping by. you were one of the first people to turn me on to the power of video and employee generated content. All of this goes much deeper than gimmick, and being a Community DJ over Manager only encourages this.

  3. I think it works really well, and would say that the spontaneity is the key. The moment internal comms get hold of the idea or it becomes ‘manufactured’ it would lose something.

    I appreciate there is fear, but why the hell not just let the employees do the talking in ways like this, without controls.

    The fear is either unfounded, which will come through in the greatness of the output, or is real, in which case you have a problem and should start listening more to the employees anyway.

    • Thanks Gareth,
      I agree with you. Increasingly i’m working on looking at ways one of the corporate companies I work with can encourage staff content.
      The challenge is getting them to believe they are really allowed to post their own content without checks, and then getting them to see that it is actually interesting. Years of being driven down a control route of checks and brand instructions means that they find a social culture hard to get used to.

  4. It’s a fun video. I’m always interested to hear what the employees say without prompting. The trick is to treat producing a film for an organisation as exactly that and to take a more documentary based format – which includes a significant element of research in interviewing the employees to get the content right. Too often, the art of producing film is placed above content and substance. Getting the balance right is very important. And leave the editing of the content to someone outside the organisation!

  5. To me what this says about the employer brand is come work here if you’re young, into music and like to have fun.

    No doubt these are qualities that are attractive to Hard Rock hiring managers and, especially when you throw in the likelihood of social propagation, I expect this could be a powerful talent attraction tool for them.

    I’m all for empowering employees to produce such material, but employers sponsoring such materials need to be careful about copyright issues.

    In my opinion a big part of why this particular piece works is that it’s set to a fabulous piece of music performed by a global super group.

    Most ordinary people are completely unaware of the legal requirement to purchase what can end up being very expensive rights to use music in the videos they make, and infringements are so widespread that enforcement is rarely pursued – which bands wants to prosecute it’s own fans!

    But Corporations are a different matter. Music publishers will happily sue big organisations for copyright infringement, so do be careful, and, at this risk of sounding overly traditional, get some procedure in place to identify and mitigate risks early on!

  6. Max makes a good point…

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