The story of how twitter attract talent is best told in tweets. 140 characters of simplicity. A job feed powered by jobvite, and two house accounts: @JoinTheFlock and a student hiring account @TwitterU. I’ve been following and tracking these accounts for a while to see if there are any hidden secrets in what they do. If anyone would know, twitter would know.
They have a simple careerpage, rather than a dedicated site, that features people ane tweers. It’s a pagee off of the main Twitter,Com site simply called “jobs at twitter.” Nothing over flashy but welcoming and easy to navigate. With a link off every twitter page, thats probably all the audience they need.
The Jobvite feed is a bit crammed for browsing, but very easy to navigate, and if you click on a link, you go straight to the job, with a very simple apply. Upload your C.V. and go. (You can also apply with your LinkedIn profile.)
They have no presence on Facebook for hiring or branding, though they have a branded company page on LinkedIn. This is fed by Jobvite, and there’s a few interesting stats. The companies they’ve hired from most are Google with 74 and Yahoo with 39. Not surprising given the nature of their work and San francisco location. Theres a total of 997 employees listed on LinkedIn. Theres 46,000 followers of the company on LinkedIn, which perhaps explains why they have added the careers tab. No sign of any other paid for advertising.
As far as I can see, there’s also no Google+ presence. YouTube feature 39 videos on the channel, mostly related to product, with only 5 that could be described as employer branding. It looks like this channel has not featured heavily in their thinking before the recent, much publicised hack day, when employees were challenged to come up with the best worst recruitment video. The resulting production resulted in a very funny video that has now been viewed 857,000 times,and created a flurry of blogs and tweets, further promoting the twitter opportunity. When you look through the Twitter stream for the employer brand activity, which lives on the #jointheflock hashtag. While the video is the tongue in cheek, it makes the fast-moving, global and innovative work environment really well. It also says to me that you can work with a smile on your face. This reemphasized that if you want to get your employer brand message across, let your staff lose with a flipcam and let them be creative. It beats spending on film crews and professional production, aand hits the authenticity button.
When you look at the twitter jobs account @jointheflock is mostly broadcast around employer brand rather than jobs. Job tweets are occasional, though @ messages get answered from the house account. The student account @TwitterU is a lot more engaged, with updates from campus and more news from internship programs etc.
What is noticeable is that the recruiters and employees are very active in sharing and commenting on the #jointheflock hashtag. Theres plenty of social twit pics which give a real feel of the fun side of twitter. Theres clearly a sense of belonging and pride in the brand, and they use their own channel to reach out, driving traffic to the career site. Following twitters example, it’s about getting everyone tweeting and sharing in this very public place, driving people to look at the career site. If you read through the stream, you can see reminders to staff to use the #. Twitter obviously see the # as being more important than the house accounts, and jobs are hidden amongst engagement.
The # stream below is taken in order and direct. It’s worth a read. With this much positive buzz,I’d want to “JoinTheFlock”.