Tag Archive | #TruLeeds

The Cost Of Engagement #truleeds

I’m going to be leading a track at #truLeeds next Thursday entitled “cost of engagement.” I’ve been thinking about this quite a lot recently in the work I have been doing with recruiting teams.This is really a follow on to the post #SocialRecruiting: It’s not for recruiters, that created plenty of reaction. The big difficulty for recruiters […]

#TruLeeds – tracks and trackleaders – 23’rd – 24’th June

With just over a week to go to #truLeeds, I’ve crowd sourced the issues that are on everyone’s minds in the people space in order to identify the tracks to include in the agenda. Once again I’m overwhelmed by the quality of track leaders who have bought tickets and put themselves forward to host conversations. If […]

Guest Post: What did Weight Watchers do? – @JamesSwift at #truLeeds

Bored of “that london”, James Swift, Director and founder of North West digital agency Beyond Interactive has been one of the driving forces behind bringing #tru to the north of England. A long time friend of the event, James was one of the first to shout loud “don’t forget us!”. I’m glad we didn’t. James […]

Inside The Sourcers Brain

If you could pop the hood of the cranium of some of the best sourcers, and look inside to see just how their brain is wired, I think there might be a few surprises.   Technical aptitude, fluency in geek speak, programming etc are going to be there in abundance but it is all only part of […]

Branding Inside Out: #Lumesse @ #truDublin

Michelle Martin, head of Marketing for the newly rebranded Lumesse came to #truDublin this week to tell the story of how they did it.The process they went through to engage all employees,and what the brand should stand for when it was launched on the public. the process took 11 months, and i think there are […]