Archive | May 2011

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Branding Inside Out: #Lumesse @ #truDublin

Michelle Martin, head of Marketing for the newly rebranded Lumesse came to #truDublin this week to tell the story of how they did it.The process they went through to engage all employees,and what the brand should stand for when it was launched on the public. the process took 11 months, and i think there are […]

Guest Post: Max Heywood: Employee Branded #truDublin

The Awesome power Of Personal Accounts My previous experiences at #Tru events have been terrific – great people, great content and a really stimulating format – so I’m very much looking forward to doing it all again at #TruDublin later this week! This time around I’m running a track called Employee Branded, looking at empowering […]

#Lumesse. The part bloggers play in branding #truDublin

One of the big recruiting story’s over the last few weeks has to be the rebrand of talent management business Stepstone, who became Lumesse over the last week. Hopefully you only rebrand once, so when you do it has to be big, and when your customers and employees are spread across the world, it has […]

Guest Post: Sodexo’s @Arie_Ball: Hiring college grads, building a future #truDublin

I found an old Irish proverb that says, “The future is not set, there is no fate but what we make for ourselves.” I think this proverb is especially poignant when we project it on college recruiting. At Sodexo, college recruiting is a way to recruit top talent for the leadership of our company, now […]

Every Picture Tells A Story Featuring @OscarMager And The Faces Of #truAmsterdam

Sometimes you don’t need words.A picture, especially of faces creates a thousand more thoughts,ideas or emotions. Oscar Mager of RecruitingEssential.Nl has been attending #tru events since the first #truAmsterdam. He can always be seen snapping pictures or creating video.He can best be described as #truPapperazzi. What I love about the picture story of events more […]

Guerrilla Recruiting from @RAVanElburg #truDublin

It’s not often I post twice a day, but I’ve been receiving questions on what to expect from Rob’s track at #truDublin. Rob does things very differently in the way he promotes his business RAVE Recruitment as a global brand. For a start he hosts #RIDE, the recruitment industry dance event. #RIDE is a great […]

Boomerang Hiring: The Sodexo Story #truDublin

I wrote a post recently about Sodexo’s strategy of actively sourcing internally and why this is a brave and effective strategy. Having spent some time with Sherrie Valderrama at #truAmsterdam and VP of Talent Attraction for Sodexo USA, Arie Ball, theres a few other strategies that Sodexo adopt that I believe show why they are […]

Guest Post: The Rejection Industry – @James_Mayes #truDublin

I’ve been a strong supporter of the #TRU series of the events from the start. I’m delighted to be heading over to Dublin for Bill’s next event, and once again, I’ll be running a track. Those who’ve followed the events in the past will know I’ve often contributed in this way, usually focussed on use […]

Recruiters On Twitter: What do @GoogleJobs do

It’s an often posed question, “What would Google do?”. The big lessons I’ve learnt from researching the real Google story, discussed  at length at #truAmsterdam are : Failing is acceptable and often expected. (Think Buzz, Wave, Video and many other Google launches that were launched to a fanfare and closed just as quickly.) :Google  Fail […]